The psychopath’s advantage in advertising.Five years ago, I had to fire someone for poor performance.Aug 22, 20221Aug 22, 20221
The deck is the modern Soviet screw.There’s an old story about how the Soviet Union used to set production quotas to stimulate and manage their economy. In lieu of a free…May 20, 2022May 20, 2022
Better conspiracy, better culture.I was once at one of these big agency workshops where the founder comes to rally the troops.Apr 20, 2022Apr 20, 2022
Don’t write a creative brief.I’ve never impressed a creative director with a creative brief.Apr 20, 2022Apr 20, 2022
The Myth of the Rational BenefitThere’s no such thing as a “rational benefit.”Apr 12, 2021Apr 12, 2021
Insights are a Joke.When it comes to insights, the best creative strategist in the world is Jerry Seinfeld.Apr 12, 2021Apr 12, 2021
Don’t Let Data Strangle the InsightOne of the best consumer insights I’ve ever heard belongs to Pepto Bismol.Feb 5, 2021Feb 5, 2021
w to Deal with Stupid ClientsIf you’ve ever left a client meeting, shut your laptop and screamed out loud — this is for you.Jan 25, 2021Jan 25, 2021
