Ed TsueThe death of the brief.I remember a time when the brief was very important.May 9, 2023May 9, 2023
Ed TsueThe psychopath’s advantage in advertising.Five years ago, I had to fire someone for poor performance.Aug 22, 20221Aug 22, 20221
Ed TsueThe deck is the modern Soviet screw.There’s an old story about how the Soviet Union used to set production quotas to stimulate and manage their economy. In lieu of a free…May 20, 2022May 20, 2022
Ed TsueBetter conspiracy, better culture.I was once at one of these big agency workshops where the founder comes to rally the troops.Apr 20, 2022Apr 20, 2022
Ed TsueDon’t write a creative brief.I’ve never impressed a creative director with a creative brief.Apr 20, 2022Apr 20, 2022
Ed TsueThe Myth of the Rational BenefitThere’s no such thing as a “rational benefit.”Apr 12, 2021Apr 12, 2021
Ed TsueInsights are a Joke.When it comes to insights, the best creative strategist in the world is Jerry Seinfeld.Apr 12, 2021Apr 12, 2021
Ed TsueDon’t Let Data Strangle the InsightOne of the best consumer insights I’ve ever heard belongs to Pepto Bismol.Feb 5, 2021Feb 5, 2021
Ed Tsuew to Deal with Stupid ClientsIf you’ve ever left a client meeting, shut your laptop and screamed out loud — this is for you.Jan 25, 2021Jan 25, 2021
