Ed TsueThe death of the brief.I remember a time when the brief was very important.3 min read·May 9, 2023----
Ed TsueThe psychopath’s advantage in advertising.Five years ago, I had to fire someone for poor performance.3 min read·Aug 22, 2022--1--1
Ed TsueThe deck is the modern Soviet screw.There’s an old story about how the Soviet Union used to set production quotas to stimulate and manage their economy. In lieu of a free…3 min read·May 20, 2022----
Ed TsueBetter conspiracy, better culture.I was once at one of these big agency workshops where the founder comes to rally the troops.2 min read·Apr 20, 2022----
Ed TsueDon’t write a creative brief.I’ve never impressed a creative director with a creative brief.2 min read·Apr 20, 2022----
Ed TsueThe Myth of the Rational BenefitThere’s no such thing as a “rational benefit.”2 min read·Apr 12, 2021----
Ed TsueInsights are a Joke.When it comes to insights, the best creative strategist in the world is Jerry Seinfeld.2 min read·Apr 12, 2021----
Ed TsueDon’t Let Data Strangle the InsightOne of the best consumer insights I’ve ever heard belongs to Pepto Bismol.3 min read·Feb 5, 2021----
Ed Tsuew to Deal with Stupid ClientsIf you’ve ever left a client meeting, shut your laptop and screamed out loud — this is for you.4 min read·Jan 25, 2021----